ABOUT GREG ROCKWELL

I’ve been inside the organizations you’re running.

Full Capacity Fundraising exists because too many mission-driven organizations are stuck — not because their cause isn't worthy, but because the development program you used to use isn’t working anymore. I started this practice to fix that.

I've spent close to 20 years directing development at DC-area nonprofits — in housing, food security, workforce development, aging, and reentry services. I've managed multi-million dollar portfolios, built Salesforce CRM systems from scratch, written six-figure grants, and launched major donor programs at organizations that needed a sustainable fundraising solution.

I've also sat across the table from stressed Executive Directors who were doing development on top of three other jobs. I know what that pressure feels like, and I know what it takes to relieve it. My approach is practical, relational, and built for organizations with real constraints — not theoretical frameworks from a consultant who's never had to make payroll.

I hold a MSW and am based in the DC metro area, with deep relationships across the funder, government, and nonprofit communities.

Highlights:

  • 64% increase in monthly giving over two years by restructuring donor communication and stewardship

  • Moving multiple grants from five to mid-six figures through strategic relationship alignment

  • $300k in new major donor revenue through intentional moves management systems and community building

  • Doubling corporate revenue through event and annual partnerships

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Ready to fundraise with intention?

Complete the form to let me know what your pain points are and to start the conversation.